Multi-Channel campaign featuring 17 top influencers of style and cool for online fashion e-tailor, Fame and Partners.
Partnership curation, casting, full production, creative direction, design and execution featuring Dylan Sprouse, Adesuwa Aighewi, Natalie Suarez, Renell Manandro, Sanam Sindhi, Montana Cox and more.
Outdoor wild postings to cover the streets of New York City and Los Angeles to kick off the launch.
Brand extensions into social media, online featured influencer content, video and animation.
Campaign stories, styling tips and creative applications to brand home sites and third parties.
Media buy ins, added value, content and sweepstakes opportunities to engage active young audiences online.