Renowned for Italian craftsmanship, quality and what insiders call “the shoe you never want to take off”, DTE Studio collaborated with luxury footwear brand Aquatalia on a full 360° rebrand, developing a new identity paying homage to the brand’s heritage and new, modern approach to high-end footwear design.
Aquatalia’s new logo, mark and packaging took inspiration from their classic roots and rich heritage of Italian craftsmanship.
DTE studio provided strategy, creative direction, production, editing and post for the brand re-launch campaign. An entire runway show was staged with the runway custom-built in the shape of Aquatalia's new brand mark. Renowned fashion and street style photographer Tommy Ton was invited to photograph the show. The campaign also launched with wild postings across NYC and print ads in Vogue.
As agency-of-record, DTE studio continued to develop out-of-home, digital, tv and print campaigns over the course of seasons to debut the launch of Men's and Women's seasonal collections.
Creative direction and design for Aquatalia's new fully-responsive website. Plus an immersive digital and social experience into the world of #MyAquatalia featuring a behind-the-scenes look at the label's favorite trendsetters wearing their favorite shoes out and about in New York City.
DTE studio provided Creative Direction for editorial product stories for print and web use. Plus Design, Art Direction, Copywriting and Production Management for branded collateral and direct mailers.
