After 50 years, the leading fashion non-profit and national network, refreshes its brand. DTE created a new logo and branding, built a custom new online platform outfitted with custom job listings, profile managements and partnerships with a robust CMS system to propel the Black Retail Action Group into its next evolution.
BRAG leadership approached DTE studio with a request to help modernize, elevate and refresh its brand image. BRAG needed to stay relevant and compete against newer professional organizations while maintaining its heritage. DTE studio created a new brand logo and established clean, professional brand guidelines including new colors and fonts plus communication guidelines. DTE also advised BRAG on marketing and strategy to capitalized on its exciting worthy re-launch.
DTE studio fully upgraded BRAG's official website, building an easily updatable, custom CMS backend system and pairing it with a fully re-designed frontend. DTE modernized the website's UX/UI, creating an easily navigable experience for visitors, with clear calls to action to join and support the organization. DTE implemented a backend system that allows BRAG to manage membership tiers, seamlessly deploy content updates and collect applications from prospective members and internship applicants. DTE also engineered a Members-Only job board as part of the site's upgrade.
Also part of the elevation of BRAG's branding, DTE's new brand guidelines are seamlessly applied to social media, creating a more unified feel. DTE also set the art direction for corporate communications and special events, designing templates for Presentations, custom Zoom backgrounds and elevated step-and-repeats for BRAG's annual gala, nationwide events and more.
