The Story of Cider

Valued at over a billion dollars, fashion startup Cider built a global community by making everyday statement pieces for an enthusiastic Gen-Z customer base during the pandemic. Fresh on a new global path, DTE studio was brought on by Cider's founders to develop brand story, strategy and positioning across all touchpoints from digital and retail, to social and campaign.

Hangtags designed by DTE studio for Cider peeking out from clothing.

Get Moody

Drawing inspiration from Cider's unique Pick-A-Mood shopping system, DTE created the brand motto Fashion Starts With A Feeling as a foundation for all elements of the brand. DTE studio established art direction for key moods and helped Cider create a system that could grow and function fluidly for years to come.

The World of Cider

As a successful direct-to-consumer brand, Cider’s opportunity allowed for expansion into retail, more verticals, and a broader message. DTE studio worked to create the World of Cider with brand strategy, brand creative direction, company value and trajectory for the future of Cider. Solidifying brand positioning, refining and elevating its brand identity and establishing clear brand guidelines for future growth.

Let's Work Together

Two images of a model in front of a minty green backdrop. She is wearing a long, black lace skirt and tank top in the shot on the left and is squatting and holding sunglasses. To the right, she is holding the handlebars of a vintage style bike and a bright red purse. She's wearing a gray mini dress with thin straps and sunglasses.

Model with long black dreadlocks wearing green cargo shorts, black combat style boots, and a navy pinstrype tanktop is sitting on the ground with a blue background behind her. Her left arm is propped on her knee.

Gif flipping through a straw tote bag and the lower legs of a model wearing brown strappy sandals with a squared off toe - both in front of a wooden background. And to the right is a model in a long black dress standing on a vintage suitcase, also in front of a wooded wall.

Examples of website editorial content following DTE's creative direction. A banner with a model in a red tube top standing in front of tropical plants, and two bright colored, tropical layouts of images with models wearing summery outfits in shades of pink, yellow and white.

Digital Execution

The Cider online flagship and app, with new drops almost everyday, is an exciting destination and opportunity to show-off Cider’s new look. DTE’s new brand guidelines established imagery and creative direction for shoots, language and communications, colors, and fonts, full updated designs for the UX/UI application of the new brand in action.

Interested in working together?

Let us know and say hello!