Irina Shayk x Tamara Mellon Campaign

As the first face for luxury footwear brand Tamara Mellon, supermodel Irina Shayk’s new collaboration features an exclusive collection of shoes for versatile wear. DTE studio was responsible for the campaign Creative Direction across all channels from video and tv, to print and social.

360° Launch

As part of the campaign’s launch, DTE studio was responsible for Creative Direction for custom shoppable landing pages, behind the scenes content, unique assets for press features, email marketing and Instagrammable packaging for VIP gifting to support the launch across all channels.

An iMac, iPad, laptop and iPhone showing different parts of DTE's website design and ad campaign photos for the Irina Shayk x Tamara Mellon collection.

A collage of images by DTE studio showing supermodel Irina Shayk's campaign for Tamara Mellon shoes. Some are black and white, others in color. She is wearing many outfits like a black bodysuit with black flat sandals, brown sandal heels witha white dress, and a black leather jacket.

One iPad showing a Vogue article about the Irina Shayk and Tamara Mellon campaign and another iPad showing the digital advertising on Vogue.com for the same campaign.

High-Performing Creative

DTE studio’s campaign and digital ad creative out-performed Tamara Mellon’s brand standards across all platforms.

A black and white photograph of Irina Shayk standing with her hands interlocked and arms stretched behind her. She wears a white tank dress and black sandals.

Three iPhones showing different digital advertising layouts by DTE for the Irina Shayk x Tamara Mellon campaign. Each ad is displayed within a Vogue.com article and has Irina's portrait in combination with the shoes.

Organic Impact

On Irina’s profile, DTE studio’s photos and videos quickly rose to the top levels of engagement, beating out other brand endorsements in less time.

4 iPhones showing different social media features and influencer shares of the Irina Shayk x Tamara Mellon campaign.

Irina Shayk sits on the floor with her legs bent and ankles crossed. She wears pale blue socks and caramel colored heeled sandals.

Campaign Extensions

To further the reach and story of the collaboration, DTE studio concepted and produced a three-part video series featuring Irina Shayk and Tamara Mellon “in-bed” having fun, light-hearted conversations.

Pale pink wedge sandals with tie-up ankle straps

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