As agency of record for fine jewelry brand, Jemma Wynne, DTE was responsible for Creative, Strategy and Digital.

A model lays sideways  on the ground, wearing gold ball chain bracelet with diamond charms and diamond rings.

Creative Direction & Digital Flagship

DTE was tasked with elevating and unifying Jemma Wynne's visual identity and digital presence. DTE helped to establish a new look and feel for the brand's photo and video assets and oversaw monthly website updates.

DTE's website design for Jemma  Wynne jewelry is shown in laptop, iMac and iPad. A model is wearing a large diamond toi et moi ring in the main image.

Email Marketing & Creative

DTE created weekly email blasts, a key component of Jemma Wynne's communication with customers, from concepting through to execution. Whether highlighting a new collection release, editorial story or appointments for custom pieces, emails needed to feel fresh, exciting and luxurious.

Social Media & Paid Advertising

In order to maintain a unified appearance across all digital touchpoints, DTE was an integral part of curating Jemma Wynne's Instagram account and executing their paid media campaigns. DTE collaborated with Jemma Wynne's copywriter and paid media agency to ensure campaigns are cohesive and impactful.

4 iphones showing different photos of fine jewelry on Instagram in a gridded feed layout and single posts. There are moi et toi two stone rings, diamond earrings with ball chains and models wearing many pieces together.

Packaging & Collateral Design

To coincide with the brand's new elevated look and feel, DTE provided design, materials sourcing and vendor management for new packaging and printed collateral.

A design for a small, square accordion folded booklet featuring different gemstones. Each panel shows a gemstone and the one next to it has text for education on the care and background of it.

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