JT from the City Girls launches as the new ambassador for Kiss Colors and Care. Our campaign launched with a record breaking 97% watch-thru rate. Creative Direction and Production by DTE for t.v, branded content and social media.

Super Nutrient Rich.

With over 6M followers, collaborations with Drake, Cardi B, and Doja Cat under her belt, one half of hip-hop duo City Girls, JT’s irreverence, style and cool stars in Kiss Colors and Care’s brand ambassador campaigns by DTE studio.

JT from The City Girls laying down on her stomach with her legs up and arms bent. She is on a mirrored floor, and the entire area is a hazy pinkish red. She's wearing black heels, a black bodysuit that extends into gloves, and a head scarf has a head band.

Mirror Mirror On the Wall, Who’s the Baddest of Them All?

Inspired by JT’s amazing style and edgy approach to fashion and beauty, a cool, futuristic, sexy and elevated vibe that excites Kiss and JT fans alike.

Triptych of shots of JT from the City Girls by DTE studio. Each image has a bright background - either red, magenta or pale blue. She has long platinum blonde hair and is wearing a fluffy bright red fur jacket.

Serious Control

DTE’s hero campaign starring JT propelled the brand into the highest performing campaign for Kiss of all time with a 97% watch-thru rate.

Let's Collaborate

Keeping it Real

DTE created 2 distinct hero campaigns to support Kiss’s year long partnership with JT. Each campaign had 4 unique hair looks and highlighted hero products. The total amount of deliverables was over 50 videos and 15 still photographs.

Social media moments of DTE's campaign for KISS Colors & Care starring JT of The City Girls shown in 3 iPhones. Different frames of instagram stories show JT in all silver playing with her braids, a close up of her opening a green jar of edge fixer and posing in front of a red background wearing all black.

Still from DTE's campaign video in an iPad. JT of the City Girls is wearing a silver fringe tank top, she is pointing at the camera, and the tagline Your Hair. Your Style. is shown in turquoise.

Hair Never Looked So Good.

The JT x Kiss Colors and Care collaboration launched the new look and packaging of Kiss’s award winning line of products, beloved by the industry and customers alike, and this campaign did not disappoint.

I want to Know More

Two photos from DTE's campaign with Kiss Colors & Care starring JT from the City Girls. To the left JT is running her hands through her long braids. To the right, she is standing with a red laser light shining on her, and she is wearing a black latex one-shoulder bodysuit. She has one hand up touching our hair and her eyes are closed.

Your Hair. Your Style.

A behind the scenes look at how rapstar JT and her team create her favorite braided looks. An intimate, engaging, real-life point of view using Kiss products that yield results.

4 behind the scenes photos from DTE's campaign with rapstar JT. She is using a leopard print edge brush, running her hands through her long braids, and posing in front of a video camera. A tray of Kiss Colors & Care hair products is sitting on her dressing room table.

Rapstar JT laying on a white floor wearing knee high black boots, a silver wrap dress and big sunglasses. She is holding a turquoise jar of Kiss Colors and Care product and an arrangement of more Kiss products sits behind her arm.

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