Case Study

A marriage of the best organic and sustainably-sourced ingredients with expert scientific formulation for the cleanest active skincare line in the world.

Science, Meet Nature

As agency of record, DTE studio created a new name, logo, mark icon, primary and secondary packaging, messaging, content, social, and digital stories for celebrated dermatologist, Dr. Macrene’s debut product line.

Full Product Line Design

DTE studio applied the new, elevated branding to all products in the Macrene Active Line. DTE studio provided design for primary and secondary packaging, vendor coordination and management from concept through to production.

Clear glass bottles and jars with silver caps filled with cream colored lotions in front of a stucco textured warm pink wall.

Lineup showcasing DTE's packing design for Macrene Actives boxes. Each box is a different mix of colors, all of the boxes are inspired by the beach and have shades of blue mixed with burnt oranges, pinks and terracotta red.

E-Commerce Flagship

DTE studio designed and developed a new e-commerce shopping destination for the New Macrene Actives featuring robust and dynamic content, product stories, information graphics and educational tools.

iMac, iPad and iPhone mockups showing the Macrene Actives website by DTE. There is a shopping page showing the glass bottles of the beauty creams, a still life of the jar on a textured coral background and an overhead view of crashing ocean waves.

iPad and Iphone showing excerpts from the About Page on the Macrene Actives new website.

3 Macrene Actives boxes of different shapes stacked on each other and leaning against a pale wall.

A single jar for Macrene Actives face cream and it's mother of pearl spoon sitting on a textured stone, coral colored background.

Brand Extensions

“Ask Dr. Macrene”, branded content franchise to work across video, print, social and online.

Two iPhones showing DTE's "Ask Dr. Macrene" branded content editorial story.

Compelling Marketing Tools

Informative collateral pieces designed and executed from concept through to production.

A grid of product info cards designed by DTE for each of Macrene Actives products.

Laptop with quote from Vogue that says "This modern approach to facial rejuvenation has replaced nip-and-tuck-surgeries" over a sandy beach and crashing wave

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