Case Study

Masthead is a large-format online publication by DTE studio. Each issue is themed around one topic and features contributions from, and collaborations with, creative minds across the worlds of fashion, art and entertainment.

A grid of images showing art and portraits of contributors to Masthead - including Billie Eilish, Sia, Tilda Swinton, Cher, and many more.

Re-inventing The Magazine

Masthead’s inaugural issue is inspired by the endlessly timeless and always diverse notion of Beauty. Working with celebrated photographer Michael Avedon, DTE invited Billie Eilish, Francesco Clemente, Danielle Lauder and other friends to share their thoughts On: Beauty.

Black and white portrait of Billie Eilish. Her long, blonde hair is half up in a messy bun, and she is wearing all black and some chains around her neck. Billie's quote from the interview is to the right: "I think beauty is on the inside." A still life of her necklace chain sitting on a stone is below the quote.

Three Masthead Magazine covers, all in black and white, featuring Francesco Clemente, Danielle Lauder and TK and Cipriana Quann.

Two dramatic, black and white portraits of experimental makeup artist Ryan Burke. He wears ornate makeup with silver gems glued to his face and a feathered headdress and a black fitted crochet shirt.

On: Technology with Albert Watson

DTE collaborated with one of the most influential photographers of all time, Albert Watson for Masthead's second release. The issue featured supermodel Coco Rocha, actor Waris Ahluwalia, actress and model Barbie Ferreira, musician Young Paris among others. To celebrate the issue's launch, a huge party was held in NYC.

Press quote from WWD celebrating Masthead Magazine's content and stories.

Two photos by Albert Watson. Supermodel Coco Rocha shown against a orange background wearing a black dress and sculptural red wig. Young Paris, a black musician, wearing an ornate, beautiful chest piece made of pearls that covers him from neck to stomach. He wears white dots as face paint around his eyes, cheeks and chin.

Photos from the Masthead Magazine launch party - they show Young Paris performing, a DJ in action, crowds, and the photographer Albert Watson.

Do You Believe In Aliens?

And if so, what do they look like? William Wegman brings aliens to life for Masthead's extraterrestrial issue. Featuring Cher, Tilda Swinton, David Byrne, Sia, Kesha, and more.

4 posters of William Wegmans photos for Masthead On: Aliens. Each showing a different creative take on his dogs and the answers from celebs like Cher, Tilda Swinton, David Byrne and Sia.

Design At Its Finest

DTE asked the brightest minds in fashion, architecture and product design "What are we doing to help create the best future possible?" The issue features Piero Lissoni, Daniel Libeskind, Nike, Adidas, Ganni and more. As part of The Design Issue, DTE introduced a fully upgraded website with large format, full-bleed editorials, motion and video capabilities and a never-seen-before vertical mobile menu.

Digital mockups showing DTE's design of Masthead Magazine in an iMac, MacBook, iPad and iPhone. Each device features different parts of the magazine, from an interview with Francisco Costa, the cover of The Design Issue, Hermes lipsticks and artist interviews. The mockups are all on a black background.

Interview with architect and designer Daniel Libeskind in Masthead Magazine. A portrait of Libeskind is to the left standing in front of metal book shelves, and the intro to the interview is to the right.

Interview with architect and designer Daniel Libeskind in Masthead Magazine. To the right is a beautiful rendering of a futuristic, monolithic building in a green field and the left features Libeskind's interview.

Looking Inward

During Covid, Masthead asked its contributors to turn an eye inward and share with intimate self-portraits and their thoughts on the topic of SELF. Featuring artist Marina Abramović, R.E.M. frontman Michael Stipe, filmmaker Miranda July, actor Ismael Cruz Córdova, stylist Natasha Royt, chef Flynn McGarry and many more.

6 covers of Masthead's On Self issue. They feature self-portraits by Marina Abramovic, Michael Stipe, Ismael Cruz Cordova, Miranda July and more.

Excerpts from the On: Self edition of Masthead shown in various formats from iPhone to iMac.

Entering the Dream World

The Dream Edition released in collaboration with Hyperphantasia invites viewers into the bedrooms of 8 inspiring women. To accompany the issue, a series of collectible NFTs was launched in support of 8 charities and sold out in 24 hours.

Superstar Talent

The edition featured Oscar nominated and Grammy, Tony and Emmy winning Cynthia Erivo, supermodel Jourdan Dunn, rising superstar Ashe, phenomenal multi-hypenate creative Suki Waterhouse, change-making influencers and activists Frida Cash Flow and Princess Gollum, the ethereal magic that is actress Dree Hemingway, and the new wave retro cool of musician Zella Day.

Two art photographs from the Glass Series by Hyperphantasia, Masthead and Melissa Zhao Jones. Cynthia Erivo and Dree Hemingway are barely visible and blurry through foggy glass.

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