Case Study
A new brand of makeup specially formulated to honor and enhance Asian skin. DTE studio created the brand name, product names, logo design, packaging, website, collateral and all branded content from inception.
A new brand of makeup specially formulated to honor and enhance Asian skin. DTE studio created the brand name, product names, logo design, packaging, website, collateral and all branded content from inception.
DTE was approached to create a luxury brand name and mark that would be unmistakably unique but simultaneously familiar. With Parisian influences and a modern flair, Orcé was born.
Creative Direction • Mockups • Primary Packaging Design • Secondary Packaging Design • Production Management • Messaging • Photography
DTE studio led the strategy, creative direction and production for Orcé's launch campaign shoot. Without options for deeper Asian skin tones from modeling agencies, DTE created alternative casting solutions to fill in the gaps where industry standards had yet to develop. Setting a new standard for Asian models in the US.
Design and development for a robust Shopify website. DTE studio was challenged to tell the story of Orcé and create a robust web experience despite the brand only launching with a single product.
As part of a 360 degree campaign, DTE studio developed print, out-of-home advertising, video and social assets to support Orcé's brand launch across all touchpoints. DTE provided creative direction, design and vendor management on the production of an elevated brand catalog.
In the months leading up to Orcé's launch DTE studio crafted stories and personalities for each shade as a unique way to build a community and grow excitement pre-launch. From casting models and collaborating with influencers that match every shade to photoshoot production, copywriting and creative direction, DTE was responsible for creating and managing Orcé's entire Instagram feed.
