As Agency of Record for Parlor Social Club, DTE studio was responsible for refreshing and elevating its branding, designing a custom app experience for members, marketing strategy and the brand's overall creative direction across all touchpoints.
DTE studio provided creative direction on the new branding, design and development for Parlor an online social club that allows users VIP access to events, restaurants and exclusive meetups in real life.
In anticipation of the launch of the Parlor app, DTE studio developed a teaser website experience that yielded record membership signups. A playful, fun interactive landing page and fully responsive mobile design.
Parlor Social Club members use the app custom designed by DTE studio to access to VIP events, visit exclusive destinations, restaurants, special events and connect with fellow members both online and in real life.
Post-launch DTE studio continues to collaborate with the Parlor Social Club internal team to modify, make updates and develop the UX/UI to optimize new features and customer engagement.
DTE studio provides Creative Direction, Strategy, Design and Messaging for Parlor's digital advertising campaigns and marketing destinations used in A/B testing.
