Renowned for Italian craftsmanship, quality and what insiders call “the shoe you never want to take off”, DTE Studio collaborated with luxury footwear brand Aquatalia on a full 360° rebrand, developing a new identity paying homage to the brand’s heritage and new, modern approach to high-end footwear design.
Branding and Packaging
Aquatalia’s new logo, mark and packaging took inspiration from their classic roots and rich heritage of Italian craftsmanship.
Strategy
Aquatalia’s history as a weatherproof brand meant that a new expansion into mens and spring/summer collections would require the new communications to speak to both men's and women's categories across all seasons.
Advertising Campaigns
DTE developed out-of-home, digital, tv and print campaigns over the course of seasons to debut each launch.
Digital
A custom designed responsive website along with creative direction and production for content assets for Aquatalia’s digital advertising, e-commerce and email blasts.
Collateral
Art direction, Design, Copywriting and Production for collateral, direct mail and in-purchase materials.
Social Activations
A fully immersive digital and social experience into the world of #MyAquatalia featuring a behind-the-scenes look at the label's favorite trendsetters wearing their favorite shoes out and about in New York City.