A Brand New Look

As a designer Bliss Lau has long been inspired by suspension and architectural structures. For her new logo, DTE designed an elegant typographic solution. Playful and inspired by columns and pieces that fit together, Bliss Lau launched her new logo, collection and website in 2023.

Website Redesign

As part of the brand refresh, Bliss Lau wanted a unique and sleek website that matched the look of the new logo. DTE customized a Shopify template that highlights Bliss Lau's beautiful imagery, focuses on products, and allows for ample storytelling.

E-commerce with an edge

A new UX/UI for an edgy, on-trend, robust shopping experience reflective of Bliss Lau's style and cool.


DTE was responsible for the Campaign Creative Direction for use across the new website, social media, emails and all other touchpoints.