Irina Shayk x Tamara Mellon Campaign
As the first face for luxury footwear brand Tamara Mellon, supermodel Irina Shayk’s new collaboration features an exclusive collection of shoes for versatile wear, all designed during covid. DTE studio was responsible for the campaign Creative Direction across all channels from video and tv, to print and social.
360° Launch
Custom shoppable landing pages, behind the scenes content, unique assets for press features, email marketing and Instagrammable packaging for VIP gifting to support the launch across all channels.