JT from the City Girls launches as the new ambassador for Kiss Colors and Care. Creative Direction by DTE for t.v, branded content and social media.
Super Nutrient Rich
With over 6M followers, collaborations with Drake, Cardi B, and Doja Cat under her belt, one half of American hip-hop duo City Girls’, JT’s irreverence, style and cool stars in Kiss Colors and Care’s latest video campaigns by DTE studio.
Serious Control
DTE’s hero campaign starring JT propelled the brand into the highest performing campaign for Kiss of all time with a 97% watch-thru rate.
Your Hair. Your Style.
A behind the scenes look at how rapstar JT and her team create her favorite braided looks. An intimate, engaging, real-life point of view using Kiss products that yield results.
Keeping it Real
The campaign consisted of 1 Hero campaign and up to 26 deliverables featuring different looks and products.
Braids Never Looked So Good.
The JT x Kiss Colors and Care collaboration launched the new look and packaging of Kiss’s award winning line of products, beloved by the industry and customers alike, this campaign did not disappoint.