JT from the City Girls launches as the new ambassador for Kiss Colors and Care. Our campaign launched with a record breaking 97% watch-thru rate. Creative Direction and Production by DTE for t.v, branded content and social media.
With over 6M followers, collaborations with Drake, Cardi B, and Doja Cat under her belt, one half of hip-hop duo City Girls, JT’s irreverence, style and cool stars in Kiss Colors and Care’s brand ambassador campaigns by DTE studio.
Inspired by JT’s amazing style and edgy approach to fashion and beauty, a cool, futuristic, sexy and elevated vibe that excites Kiss and JT fans alike.
DTE’s hero campaign starring JT propelled the brand into the highest performing campaign for Kiss of all time with a 97% watch-thru rate.
DTE created 2 distinct hero campaigns to support Kiss’s year long partnership with JT. Each campaign had 4 unique hair looks and highlighted hero products. The total amount of deliverables was over 50 videos and 15 still photographs.
The JT x Kiss Colors and Care collaboration launched the new look and packaging of Kiss’s award winning line of products, beloved by the industry and customers alike, and this campaign did not disappoint.
A behind the scenes look at how rapstar JT and her team create her favorite braided looks. An intimate, engaging, real-life point of view using Kiss products that yield results.