360° Brand Launch

As agency of record, DTE created the name, logo, mark, primary and secondary packaging, content, social, video and stories for Orcé's debut products.

Packaging

Design - Production Management - Messaging - Photography

A New Force of Nature

Asian Americans are rapidly growing to become the wealthiest and most educated in the nation. Globally, Asian women are leaders in society, science, tech, design, business, fashion, entertainment and social media, with endless possibilities for the future to come. 

Campaign & Strategy

DTE developed the creative and brand strategy and a mobile-first e-commerce website, launch video and campaigns for digital and out-of-home.

Powerful Marketing Tools

As part of a 360 degree campaign, DTE developed print, video and social assets to support Orcé's brand launch across all touchpoints.

Social Media

Curation, Community Management, Creative Direction, Photoshoot Production, Casting, and Influencer Collaborations

Building a Community

Creating a real, robust, engaging online community centered around powerful, inspiring Asian women.