Branding, design and development for online social club that allows users VIP access to events, restaurants and exclusive meetups in real life.
In anticipation of the launch of the Parlor.social app, DTE developed a teaser website experience that yielded record membership signups. A playful, fun interactive landing page and fully responsive mobile design.
Creative Direction, Design and Messaging for marketing destinations used in A/B testing.
Creative direction and design for advertising to drive traffic and engagement.
Parlor Social Club members can use the custom designed app and social network platform to connect to VIP events, exclusive destinations and fellow members.
Post-launch DTE continues to collaborate with the Parlor Social Club internal team to modify, make updates and develop the UX/UI to optimize new features and customer engagement.