As Agency of Record for The CherryPicks, a new film review website featuring female-only critics DTE studio created an eye-catching outdoor advertising campaign.
Out of Home Campaign
To generate excitement around the new launch of The CherryPicks platform online, we created a wild posting campaign for The CherryPicks, featuring iconic movie quotes from #YourFavoriteFilms. The campaign blanketed the streets of highly trafficked areas of New York and Los Angeles leading up towards awards season.
Your Favorite Films
DTE devised a campaign that would stop people in their tracks, make them look up from their phone, and share The CherryPicks organically through social media. Funny, recognizable, and sometimes shocking movie quotes from current and older films tapped viewers into the universal appeal of cinema.
Social Media
With prominent hashtags and @mentions, the campaign increased brand visibility with shares and tags from industry professionals across social media. The CherryPicks instagram followers and engagement increased by over 300% as a result.