Before inclusivity became mainstream, Universal Standard was a pioneer in the plus-size market. An exciting startup based in Seattle and NYC, backed by Natalie Massenet of Imaginary Ventures, Elizabeth Cutler of Soul Cycle, Jonathan Neman and Nicolas Jammet of Sweetgreen and Gwyneth Paltrow, and founded by Alex Waldman and Polina Veksler.
Amplifying the distinct market offering that Universal Standard champions by speaking to the 67% of American women who are size 14 and over, DTE composed a dynamic new approach, cementing Universal Standard as a leader in the market.
A groundbreaking, never-before-seen-in-fashion concept called FIT LIBERTY. A program that allows customers to exchange their size when their weight fluctuates — for free.
DTE introduced Universal Standard's e-commerce site filled with dynamic, shoppable content in motion. A fresh, fashion-forward direction, style tips and exciting new content and stories opening Fashion Freedom to a new market.
An engaging, robust and flexible brand experience to encompass partners, editorial content, stories and e-commerce for a best-in-class online shopping flagship. DTE remains a partner long after launch, with continued content development, art direction, design, casting and full production.