Reinventing the Plus-Size Fashion Industry

Amplifying the distinct market offering that Universal Standard champions by speaking to the 67% of American women who are size 14 and over, DTE composed a dynamic new approach, cementing Universal Standard as a leader in the market.

Revolutionizing Fit

A groundbreaking, never-before-seen-in-fashion concept called FIT LIBERTY. A program that allows customers to exchange their size when their weight fluctuates — for free. Watch our Award-Winning Campaign for Fit Liberty below. 


DTE introduced Universal Standard's e-commerce site filled with dynamic, shoppable content in motion. A fresh, fashion-forward direction, style tips and exciting new content and stories opening Fashion Freedom to a new market.

A 360° Approach

An engaging, robust and flexible brand experience to encompass partners, editorial content, stories and e-commerce for a best-in-class online shopping flagship.