DTE Studio

Reinventing the Plus-Size Fashion Industry

Amplifying the distinct market offering that Universal Standard champions by speaking to the 67% of American women who are size 14 and over, DTE composed a dynamic new approach, cementing Universal Standard as a leader in the market.

Universal Standard's Fit Liberty program in campaign by DTE Studio.

Revolutionizing Fit

A groundbreaking, never-before-seen-in-fashion concept called FIT LIBERTY. A program that allows customers to exchange their size when their weight fluctuates — for free.


DTE introduced Universal Standard's e-commerce site filled with dynamic, shoppable content in motion. A fresh, fashion-forward direction, style tips and exciting new content and stories opening Fashion Freedom to a new market.

Compilation of images for Universal Standard's e-commerce platform by DTE Studio.
Model shot in Universal Standard 360 degree campaign by DTE Studio.

A 360° Approach

An engaging, robust and flexible brand experience to encompass partners, editorial content, stories and e-commerce for a best-in-class online shopping flagship. DTE remains a partner long after launch, with continued content development, art direction, design, casting and full production.

DTE continued to work as partners with Universal Standard from content development to full production.
DTE created editorial content and stories for Universal Standard's e-commerce experience and the brand's online shopping flagship.