As digital agency partner to esteemed clean beauty brand WELL PEOPLE, of the e.l.f. beauty family, DTE was responsible for supporting the brand's updated look across all platforms. Working across all digital touchpoints and in collaboration with the e.l.f. team, DTE was responsible for design, content, paid media and assets from concept, shoot to design and delivery.
The launch of WELL PEOPLE's new look was supported by a brand campaign by DTE studio. DTE provided Concept, Creative Direction, Casting, Production and Design for video and photography shoots. DTE also adapted and formatted all content from for use on Paid Media.
In addition to campaigns, DTE studio was responsible for supplementary photo and video content from concept through to production and final delivery. These stories ranged from product hero stories, before and afters, application videos, product smears and textures, macro ingredients, more casual social content, and e-commerce pdp.
DTE studio refreshed WELL PEOPLE’s e-commerce flagship with the new look and feel plus creating robust and dynamic content, product stories, and educational tools.
From concept to design and copywriting, DTE studio developed emails, video, social assets, product education and ingredient stories, website banners, and paid media to support WELL PEOPLE’s monthly campaigns and marketing initiatives across all touchpoints.
DTE helped bring the new brand experience to the customer by creating mechanicals for in-store visual merchandising, custom VIP mailers and elevating the e-commerce customer shipping experience.
